A lot of small and medium-sized digital agencies don’t have the expertise or time to successfully manage their clients’ pay per click advertising. Also, hiring full-time employees to manage Google Ads and Bing Ads can prove to be expensive. Because of this, many advertising agencies are outsourcing their PPC clients to white label PPC management services.
What is White Label PPC?
White Label is a term that is used to describe a platform, product, or service offered by a company to resellers so that they can rebrand it (by adding their logo, colors, and so on) to resell it as their own product or service.
White Label PPC refers to white-label services that agencies can buy from white label service providers to sell to their clients.
This means that you don’t have to be a PPC advertising expert (or even know anything about it, really) to offer it to clients and make money from it. In fact, even if you have the knowledge, you still don’t have to spend your valuable time on fulfillment in order to profit from it.
Benefits of White Label PPC
- You don’t need to have the knowledge or expertise to run pay per click campaigns
- You never have to spend time fulfilling multiple PPC campaigns for your clients
- You don’t need to have in-house people-power to fulfill services for clients at scale
So, as you can see, whether you don’t have enough time, knowledge, or people in your business, these things don’t have to be limiting factors for you. White Label PPC is a great solution for your agency.
Now that you understand you don’t need to know anything about pay per click advertising to sell it to your clients, let’s take a look at how the process works.